Animated explainer videos: what are they and how can they help your business?
Animated explainer videos provide a message to your audience in the most friendly possible way. As the name implies, they work to explain an idea in a simple and didactic way. It tells a story or shows the benefits of the products and services of your company.
Animated explainer videos. How do they help your brand or company?
An animated explainer video has practical applications: teaching a short process, training modules to staff, human resources training, new product or service launches, advertising, and marketing.
They also have versatility thanks to their format, they can be shared on social networks, via WhatsApp, on web pages, on the Intranet, by email, on screens in places, in advertisements, on television, and in applications.
Why are they a good option?
- Videos are 80% of digital consumption on the Internet
- They are easy to understand
- They are funny
- It can be shared on your website, social networks, by email, at events, meetings, presentations, exhibitions, and more.
- Having videos on your website will help you rank in search engines.
Animated explainer videos, how to make them?
The process of creating and designing an animated explainer video starts with the objectives you want to communicate and the audience you want to reach with the message itself. In this way, you have clarity with the tone that you are going to communicate. After organizing this information, we proceed to write a script, which will have all the elements of the voice-over (if it has one), the length, each scene, and the elements that compose it.
When a script it is approved, you will go to the stage of choosing the type of illustration, the style and design of the fonts, shapes, characters, and all the visuals of your video. At this point, it is advisable to have clear references of how you would like. There are many examples of explainer videos on the Internet.
After illustrating the scenes, they will be animated in the corresponding technique.
Free animation software to make explainer videos. What is the difference?
You can find many software, platforms, and tutorials on the Internet to make free animated explainer videos. It is an option that you can evaluate and if it fits what you need. The differences between a “Do It Yourself ” tool and hiring a company like ours to do it are the following:
- Budget vs learning curve. Although it sounds obvious, if you do not have the resources to pay a company, you will surely choose to learn how to use different tools. Here, consider the time it will take to learn how to do it and if it is a critical time that you could dedicate to where you are really effective. A company will provide you with experience and an interdisciplinary team for each writing, illustration, and animation process. In our case, in Doinmedia we offer strategic support for your video to reach the goals.
- An expert team in each area and process guarantees workflow, efficiency, and speed. Depending on the type of video and its length. We can take between a week and a month to do it.
- Creativity and originality. When you use a template, your video will likely end up looking like other thousands on YouTube or Vimeo. We start with a unique idea that works to your brand. Your brand is also amazing and has its own identity.
Ask for a quotation and get your explainer video
Animated Explainer Videos. 4 examples for different clients with different goals.
- To show the social impact – Argos.
- 2. To introduce a brand – Vantage Point
3. To introduce a innovative service.
4. To explain the company benefits.